Introduction to Ideation
Introduction to Ideation
Ideation helps your team generate a lot of different design ideas in a short amount of time. In UX design, your first idea is seldom your best. A broad set of ideas is more likely to lead to a more creative, more satisfactory solution for your users. The ideation phase of UX design is where you consider all the different ways you could possibly fix your users' pain points and then narrow down to some practical, viable alternatives. This class explores a variety of ideation techniques. We explore how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction.
This module was designed to introduce you to employing ideation in knowledge work. You will learn how to go past the first idea and how to think in teams and in isolation, depending on the project.
By the end of this class, you will show an understanding of ideation as a means of adding creativity to the user-centred design process. You will also express an understanding of the local maximum problem and the benefits of different ideation techniques.