Change of Mindset

Before moving into the basic principles of logo design, I would like to discuss the concept of a designer itself.

What is a Designer?

What is really a designer? How many things do we have to be good at?

The Responsibility of Expertise

It is essential to have the sense you are an expert and think of yourself as an ideas person (always start from an idea). It is an attitude. Let's talk about this.

Additional Resources

Brand Identity Design Process

Notable Renaissance Masterpieces

The Garden of Earthly Delights by El Bosco

The School of Athens by Raphael

La Primavera by Botticelli

La Mona Lisa by Leonardo da Vinci

Conversion on the Way to Damascus, my favorite masterpiece of the Renaissance by Caravaggio

Sistine Chapel ceiling by Michelangelo

Tasks

What is a Designer to You?

What do you say when people ask you, "what do you do?" And, if you are not a designer, what do you think a designer does?

Share it on the same Google Docs document as the previous task.