Final Project

That’s it, we have reached the end of this course, and now it’s time to work on your final project.

We started defining what it means to be a designer and the criteria behind the logo design.

To move from theory to practice, we analyzed some of your designs and moved on to working on a logo design project. I provided you with the tools to understand and deal with your clients to develop a design strategy even in the most challenging scenarios.

I hope you enjoyed the course, and I look forward to seeing your designs out in the world.

Extra Resources

https://youtube.com/@abiconnick

Task and Assignment

1. Design a logo and its applications for a brand that will be shared with you. Case Study
   
   

Sample Flow (Do not be limited to this process)


Choose Your Client

As we said, the first step is to find your own clients. Look around and you will probably see logos that don't match the three criteria we discussed in the previous unit.

Understand Your Client 

Step two: getting to know your client. Find a way of asking him the questions I shared with you, and come up with questions of your own.

What answers did you get from these questions?

Concept Development 

Please share with us the pool of sketches you came up with for your client. Don't be afraid to work in small sizes. We do it all the time.

Remember to leave your sketches on the wall overnight. Then, look at them again. Did they get old? What are your thoughts?

Refinement 

Now, you could share with us the few logos you have selected and refined, the ones you will put in front of the client.

Typography 

Now, include some typography if needed.

Gather Opinions

Remember, we said that gathering a lot of opinions is a fundamental step of your creative process. Please do it. You will see how useful this actually is.

Share Your Music

Why don't you share with us the music you listen to when you are working?