Introduction

This week we will be taking a different route from our usual learning. We will learn Branding and UI from Sagi Haviv, a graphic designer based in New York, United States. This course can be seen on the Domestika Learning Platform.

N.B: Ugochukwu Ikeme will handle this course, grade the tasks, and hold Q&A sessions.

Creating something so simple but at the same time so distinctive is the most challenging thing in Graphic Design. I have always envisioned this course to be about this most challenging thing.

This course proposes a change of mindset. You will learn about the basic principles of logo design, how to transform ideas into something iconic, and how to build a case and present it in the best possible way to your client.

I welcome you and thank you for taking this course with me. Let's start by discussing my career and my main influences, Tom Geismar and Ivan Chermayeff.

Influences

In this lesson, I want to share two of my favourite design pieces of all time. Tom Geismar and Ivan Chermayeff are the designers but also my main influences.

The two men worked together for sixty years. Working with both has afforded me a rare perspective on the duality of life and the magical relationship that opposites can sometimes have.

What We Will Do in the Course

Let’s go back to these images we talked about before. What these two images have in common is that they are so utterly simple.

I look at a lot of portfolios, and I have noticed the identity part is always the weakest part. This course will help you elevate your work and your portfolio.

Learning Resources

Identity Design : Branding 

Designing Brand Identity by Alina Wheeler

Brands of The World

Task and Assignment

In a Google Docs document, you are required to share two things:

1. Share something you did and you feel proud of.
2. Share the extraordinary people that inspire you (your influences).